#IAmCreativeForAfrica Donovan Faranando (DN) had a chance to speak to a music producer in South Africa Lorren Fredericks aka Lowmacks Beats (LB) about how is creating a trend and an impact on our continent through music.Below is how the discussion went down.
DF: Tell us your name and what you do?
LB: My name is Lowmacks Beats,I’m a beatmaker/producer and I’m also the co-founder of Imaculit Music Group.
DF: Why you do what you do?
LB: I do what I do solely because its what I love,I’ve always wanted to do it.
DF: Tell us more about music production in Africa is it worth it?
LB: I think its worth it to an extent, if you’re doing what you love you’ll always find a way to make it work.There may be challenges in every craft but it comes with the game!
DF: The music industry in Africa is growing on a continental level,what’s needs to be done to improve it?
LB: Support.I think artists of all crafts should also start taking themselves more serious as well as mastering the business side of things as well.
DF: As a music producer yourself what challenges have you faced?
LB: I’ve faced many challenges such as artists not paying on time,people wasting my time and not getting enough recognition!
DF: What is your reaction to some sex or exploitation issues within the music industry?
LB: I’ve never actually experienced anything along those lines.But I know its out there definitely.
DF: What does it mean to you to be a creative in Africa?
LB: It means so much to me because it is our duty to make Africa great again,to become the new Hugh Masekelas, the new Brenda Fassies.We need to be proud of our heritage, take it and make it our own,adding our own creativity to the process.
DF: One last word to your fellow Africans who would want to follow into your steps?
LB: Persistence is key.If you’re doing something you love,don’t ever quit give it your all.If its your calling, its bound to work out for you.