Those moments when public media just makes erraneous statements, and then after outrage or the mere inappropriateness of it they try to revoke the statements by apologising profusely.
South Africa’s public broadcaster SABC made an apology for referring to Nkosazana Dlamini-Zuma, a leading politician in South Africa as “Zuma’s ex-wife” and not using her actual name. SABC CEO Nomsa Philiso said the corporation had made “demeaning” mistakes that were “sexist and wrong”.
It is not the first time that SABC has made an apology to Nkosazana Dlamini-Zuma. They made an apology to her after calling her “mini-Zuma.”
What remains in obscurity is whether apologies will take back the serious intention that would have been implied when the such statements are initially made.
The debacle did also not go down with the lady well. In a tweet, she said that the SABC must report fairly and made reference to how the state broadcaster had apologised to her twice, and now she is hoping they will not apologise for the third time.
And of course, the usual narrative ensues. Apologies and official statements.
The damage would have been done already.